About “Bring Back Real Childhood”

Bring Back Real Childhood is a Christ centred campaign created to restore childhood innocence.

The Issue

In today’s world, childhoods are cut short and are being distorted. Children over the years went from enjoying their childhood, to mimicking 20-year-old influencers on TikTok and/or Instagram. This of course has a negative impact on how children are acting nowadays. Lately, there has been a rise in girls ages 8, 9, 10 acting like influencers on TikTok in their 20s, and there has been a rise in boys also aged 8, 9, 10 having low taper fades and talking about aura and rizz. What’s even worse, is that parents are encouraging their children to act this way, especially in cases where they are posting them online for a youtube channel. Children went from playing with dolls or toy cars, to buying Sephora products and Air Jordans to make themselves look cool. Childhood is fading, and urgent action is needed. Childhood is a sacred gift from God and should be cherished, not cut short by TikTok cultures and trends. Another negative impact is that children who make makeup tutorial content and/or act in a mature way in public, can attract the wrong kind of attention, and can lead to strangers looking at those children and think of them in a way that the parents most likely do not want strangers to think of their children

Campaign Goal & Call to Action

The goal of this campaign is to raise awareness about this issue, and make children, be children again. As the founder of this campaign, I am aware about how something so “cute” and “innocent” can easily be turned/interpreted into something dangerously inappropriate. So the goal of this campaign is to send the message that pre-teen boys should not be exposed to content like “rizz” or “aura” which will lead them to think it’s cool to “rizz up” girls. And pre teen girls should not be exposed to content that will influence them to act like 20-year-olds and potentially attract the wrong kind of attention. For example, according to a Wall Street Journal article, a statistic for an instagram account of a teenage influencer shows that 92% of followers are adult men, and this should be an urgent red flag. My call to action for parents is to stop posting photos and videos of their children online, especially the “parent influencers” that post videos of their sons flexing their gold chains, and their daughters doing “Get Ready With Me” makeup tutorials and following trends made by adult TikTokers. 

Childhood is not content for YouTube or TikTok, it is not for sale. It is a sacred gift from God and should be protected and cherished.